Approach
Your Partner in Bringing Clarity and Simplicity to Your Brand.
Most businesses struggle with scattered messaging and a disjointed brand identity. That’s where I come in. Together, we'll simplify your strategy, clarify your message, and create a cohesive brand that not only looks professional but feels intentional—giving you the confidence to stand apart.
A Strategic Approach to Brand Building
Effective branding goes beyond how you look—it's about creating systems that deliver real business value. My process starts by identifying what truly sets your business apart, then translating that distinction into a cohesive identity across all touch-points.
By integrating strategic thinking with disciplined design, I create brands that not only capture attention but convert that attention into meaningful engagement. The result is a brand that works as hard as you do to build recognition, trust, and loyalty in your market.
My journey
PROFESSIONAL GOLF INSTRUCTOR
Taught me how to break down complex skills, coach with clarity, and stay cool under pressure. That same focus drives how I lead brand projects today.
SALES & MARKETING EXECUTIVE
Showed me the real-world pressures business owners face — tight timelines, tighter budgets, and the need for results. I don’t just speak your language, I’ve lived it.
BRANDING STUDIO PARTNER
Grew my ability to balance strategy, design, and delivery. I learned how to guide clients from “rough idea” to a refined, market-ready brand.
WEBFLOW DESIGN & DEVELOPER
Equipped me to move fast, build clean, and keep full control of quality — from design to launch. It’s where craft meets performance.
CW DESIGN
My current role. I partner directly with business owners to clarify, simplify, and elevate their brand — turning scattered messaging into something sharp, strategic, and unmistakably them.
A Complete Brand System That Works
Strong brands are intentional, not accidental. My three-part framework ensures every element of your brand works as one cohesive force. This eliminates gaps between how you look, what you say, and how you deliver—creating an experience greater than the sum of its parts.
Look the part
A standout visual identity doesn't happen by chance. Each touchpoint—from logo to colors to typography—is thoughtfully designed to build recognition and trust with your ideal customers.
Walk the talk
Your message must be as distinctive as your visuals. We'll craft a brand voice that clearly communicates your difference, why it matters, and how you solve customer problems. When words match looks, the experience resonates.
Do it on purpose
Your digital presence brings your brand to life. I create websites that don't just look good—they work strategically to showcase value and convert prospects into customers. Where intention meets implementation for real results.
The Person Behind The Process
I'm Chris Wertz, a brand designer who believes in the power of elegant simplicity. I combine strategic thinking with creative design to help businesses stand out. My approach strips away complexity to create brands that communicate clearly and connect effectively. Based in New Orleans, I partner with clients who understand that distinctive branding requires both thoughtful strategy and purposeful execution.