Good Fruit Electric
Joe, the owner of an electric motor repair company sought assistance in renaming, rebranding, and repositioning his business. After careful consideration, we collaborated on the name "Good Fruit Electric," inspired by biblical principles and aligned with the core value of growth.
Good Fruit Grows
The visual identity revolves around the G logo, symbolizing growth as it expands from its center. The choice of color, typography, and design elements harmoniously combines technical sophistication with timeless wisdom. These branding elements create a cohesive and compelling representation of the company's values and offerings.
Results
The rebranding has yielded significant internal and external benefits. According Joe, the brand narrative has helped unify the company and create a positive atmosphere that has improved talent acquisition, with potential employees now actively seeking out opportunities with Good Fruit Electric
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