Brand evolution for a legacy oil & gas company

Brand Strategy
Identity Refinement
Messaging Hierarchy
Website Design + Development
Collateral Design
Ongoing Brand Management
Sub-brand Architecture
Partnered with RRT during their 40th anniversary to elevate their brand presence across all environments. Our work unified their main operations with their environmental division (CFAST) through a cohesive two-tier logo system and clarified brand hierarchy. Deliverables included a modernized Webflow website, refreshed equipment photography, and updated field assets (hard hats, uniforms) — creating a flexible foundation that supports both daily operations and strategic growth objectives.

The real challenge? Making two brands feel like one system.

With two connected brands operating across very different contexts, we needed more than just a visual refresh — we needed a system. One that could flex between formal presentations and rugged field use. The solution was a two-tier logo structure, giving both RRT and CFAST the tools to show up clearly, consistently, and confidently no matter the environment.

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